SolLuna: Premier Beachfront Property in Riviera Maya

Located on the border of Cancun and Puerto Morelos in the heart of Quintana Roo’s Riviera Maya, SolLuna is a 127-hectare (314-acre) prime development site in the prestigious Cancun hotel zone, adjacent to the Royalton Riviera Maya Resort. Boasting 605 meters (1,985 feet) of pristine beachfront and 40 meters (131 feet) of direct highway frontage, this property is just a 10-minute drive south of Cancun International Airport. Zoned for hotel development with an allowance for up to 8 floors, SolLuna is valued at $150 million.

Exceptional Beachfront

SolLuna features some of the finest beaches in the region, characterized by Cancun’s signature powdery white sand. Unlike many nearby properties, where reefs dominate the shoreline, SolLuna’s reef lies approximately 40 meters offshore, creating a protected, sandy beach ideal for guests. South of SolLuna, most hotels, including the renowned Nickelodeon Resort, lack sandy beaches due to prominent reefs. This unique combination of a stunning beach and distant reef makes SolLuna one of the most desirable beachfronts in the Cancun-Puerto Morelos area.

Development Potential

With 1,985 feet of beach frontage, SolLuna offers ample space for up to three luxury hotels, each with approximately 656 feet of beachfront and the capacity for 300 to 600 rooms. The property’s zoning permits construction of up to 8 floors, maximizing development potential. SolLuna also benefits from dual access points: a dedicated 131-foot-wide highway entrance and additional access via Petempich Avenue, which runs parallel to the beach.

Strategic Location and Prestige

Situated within Cancun’s mega-project hotel zone, SolLuna is ideally positioned to attract high-end tourism. The property has been selected by HASBRO for the development of two exclusive hotels: a HASBRO Kids Hotel and a HASBRO Monopoly Casino Hotel (exclusive paid agreement). Unlike much of the Riviera Maya, including Playa del Carmen, where rocky reefs dominate the shoreline, SolLuna’s expansive sandy beachfront sets it apart as a rare and valuable asset.